Is AI driving away your best customers? 3 fixes for bridging gaps with growth audiences

It’s the last week of Black History Month (BHM) and it’s clear Americans are over performative values. Trite BHM-inspired merchandise sits on retailer shelves untouched while media is abuzz covering the artistry, activism, and symbolism of Bad Bunny’s Super Bowl halftime show. The signal is clear: consumers are looking to brands for real solutions to real problems, not products that commodify culture.

Most companies build everything from advertising to AI for the “average user,” but in doing so...