The end of the infinite scroll?
Doomscrolling could itself be doomed if European Union regulators have their way.
The European Commission is taking a historic stand against social media, ordering TikTok to disable infinite scrolling, where the page continues to load content as the user scrolls down, allowing them to keep viewing endless content.
Compulsive behaviour
In the preliminary findings of an ongoing investigation into the social media app, the commission has declared that TikTok’s compulsive design...