BJP to launch 'Paribartan Yatra' across Bengal, sees it as game changer

The BJP launches its 5,000-km ‘Paribartan Yatra’ across West Bengal from March 1, aiming to engage voters, and challenge TMC strongholds ahead of assembly polls. With senior leaders like Amit Shah and JP Nadda involved, the campaign combines mass contact and organisational testing, converting booth-level groundwork into visible mobilisation.