Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding

South African designer Peet Pienaar has created a bold, contextually led visual identity for BLE$$, a payment network that aims to make it easier for the country's rural population to transact digitally.

BLE$$ was established by a team of fintech professionals as an alternative to traditional bank accounts, which, for many underserved South Africans, do not offer a practical or efficient service.

Peet Pienaar has created a contextually led visual identity for payment network BLE$$

Low-income...