I Prepare Olympic Athletes for Competition. This Is the First Thing I Fix in Their Hotel Rooms for Better Sleep

When people think about elite performance or Olympic athletes, they usually focus on training plans, nutrition, recovery technology, or equipment. But the difference between good and great is often shaped by something far less obvious: environment.

Elite performance is influenced as much by surroundings as by preparation. At home, we design spaces to support rest, work, and connection. Elite athletes do the same by optimising their diet, structuring their schedules, and keeping performance tools organised and accessible.