German Bundesliga signs fresh MoU with China Media Group

February 26 – The German Bundesliga has moved to lock in its position in China, signing a fresh Memorandum of Understanding (MoU) with China Media Group (CMG) that secures domestic broadcast rights through to the end of the 2027/28 season and broadens cooperation off-screen.

The agreement was signed in Beijing by German Football League (DFL) Chief Executive Steffen Merkel and CMG President Shen Haixiong during the recent German state visit to China –

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