AI rewrites the economics of Amazon's cloud-consulting business

AWS CEO Matt Garman

Noah Berger/Getty Images for Amazon Web Services

• AI is pushing radical changes on the consulting industry.
• Clients of Amazon's big ProServe cloud-consulting group seek AI-driven discounts.
• ProServe is embracing AI agents and aims to make 75% of projects fixed-price, documents show.

Clients are starting to press consulting firms with an awkward question: If AI is doing more of the work, why are we still paying the same fees?

It's an...