Adultery app Ashley Madison says its rebranding to discreet dating

The infamous dating platform Ashley Madison just announced a massive global rebrand, and the sheer audacity of its new PR spin is worth talking about.

Ashley Madison is officially dropping the “affairs” label and repositioning itself as a privacy-first destination for "discreet dating.” But if you’ve kept up with the company’s track record, you have a right to feel a little skeptical.

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