Alexa’s new AI personalities are cringe

Alexa has long offered options for different voices and, at one time, you could even make the assistant sound like a celebrity. But now Amazon is going beyond voices by rolling out the choice of three new Alexa+ personalities. They’re, um, not for everybody.

The three new personalities–Brief, Sweet, and Chill–are now available on compatible Echo speakers and displays, alongside the default Alexa personality. It’s worth noting that the new personalities are made for Alexa+, Amazon’s AI Alexa revamp, not the “classic” Alexa.