YouTube finally gave you a proper alternative to ad-blockers, and now it’s time to pay

YouTube has spent the bulk of its existence fighting against unsanctioned download sites and ad-blockers, but the past few years have seen Google really ramp up its war. Ad-blocking users have been treated to missing comments and video descriptions, error messages, missing view counts, increased buffering, loading failures, and much, much more. I get it — no one likes ads, and YouTube’s ads in particular have gone from 5-second pre-rolls and mid-video breaks to something far more in line with traditional streaming services.