I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.

Elina Sofia Wang is the founder of ESW Beauty.

My Muse Photography

• ESW Beauty can be found in 19,000 retail locations, including Anthropologie and Target.
• The company's rebrand features bold, bright colors and more visible active ingredients.
• Founder Elina Sofia Wang tapped her community to guide the brand overhaul.

This as-told-to is based on a conversation with Elina Sofia Wang, founder of ESW Beauty, a Hazlet, New Jersey, clean skincare company that produces face masks...