Update is Skims you can drink

Say what you will about business and media mogul Kim Kardashian, but if there’s one thing she undoubtedly excels at, it’s building a personal brand so recognizable that all of her ventures scream “Kim.” She’s done it once again with her new energy drink brand Update, which looks like it could’ve organically spawned in the walk-in fridge of her sleek Los Angeles home.

Update is a four-year-old energy drink brand founded by CEO Daniel Solomons. On February 24, the brand revealed a full packaging...