Winter Olympics Viewership Figures Were Off The Charts
NBC's Winter Olympics coverage averaged 23.5 million viewers throughout the games, according to THR.
This amounts to almost double the viewership figures of the previous Winter Olympics in Beijing in 2022. This is reportedly due to NBC's more extensive coverage and more accessible streaming options.
The 2026 Winter Olympics Were The Most Watched Iteration Since 2014
NBC reports that the Milano Cortina games had the highest viewership figures in over a decade, with more viewers...