New phishing hacks aren’t sloppy—they’re personalized

Scams keep coming at us—and they’re getting harder to spot. How? Scammers have begun making them more tailored to their marks. That is… us.

Personalized scams, as security experts call them, use details about you in the hope of tricking you more easily. This information comes from illicit sources like data leaks and breaches, successful phishing attacks, compromised websites, and malware, as well as legitimate sources like marketing info, public records, and social media. As you might guess...