Cyprus to crack down on influencers over hidden social media adverts

Cyprus is tightening oversight of influencer marketing, as authorities step up inspections to ensure that paid social media promotions are clearly labelled as advertising, in a global market projected to exceed $30 billion in 2025.

Once dismissed as a passing trend, influencer marketing has evolved into a dominant advertising channel.

Globally, the sector is expected to surpass $30bn this year, up from around $24bn in 2024, reflecting how strongly online personalities now...