Kraft Heinz cut expenses too deeply under private equity management, its new CEO says

Kraft Heinz became famous for its use of zero-based budgeting over the past decade.

Zed Jameson/Bloomberg via Getty Images

• Kraft Heinz got "too lean" after budget cuts over the past decade, CEO Steve Cahillane said.
• The company behind Kool-Aid and Lunchables cut costs under private-equity ownership.
• Now, Kraft Heinz is looking to reinvest in its business and improve its financial results.

Kraft Heinz, the company known for hot dogs, ketchup, and mac and cheese...