Snapple is ready for its comeback
Snapple might be gearing up for a long-awaited comeback by taking a page out of its ‘90s playbook.
On February 18, Snapple’s parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to “return the Snapple brand to icon-status.” The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand’s ‘90s look, and an updated bottle design that hearkens back to its original glass packaging.