With Americans 'zebra striping' instead of quitting drinking, Michelob Ultra Zero is cashing in

FIRST ON FOX — Americans aren't necessarily quitting drinking, but they are drinking differently.

Michelob Ultra Zero has surged to become the No. 1 top-selling and fastest growing non-alcoholic beer in the country, overtaking Heineken 0.0 just 12 months after launching in January 2025, according to new data from Circana. 

But industry observers say the milestone reflects something larger than a single brand's breakout year. The rapid ascent underscores a structural shift in how Americans socialize...