LAFC builds (S)on its Korean links with Seoul tourism deal

February 23 – Los Angeles FC is partnering with the Seoul Metropolitan Government and the Seoul Tourism Organisation. The agreement names Seoul as an official tourism partner of Los Angeles FC.

The city’s ‘Seoul My Soul’ brand will feature prominently throughout the MLS season, including in-stadium exposure at BMO Stadium and broadcast integration during LAFC matches.

The collaboration also taps into LAFC’s expanding presence across Asia. Since signing for South Korea’s most recognisable football export...