Viaplay adds EFL Championship to English football output 

February 23 – Viaplay Group has secured full broadcast rights to the EFL Championship across all Nordic markets under a new multi-year agreement running through 2028.

Every Championship match will be shown live on Viaplay’s streaming platform in Sweden, Norway, Denmark, Finland, and Iceland, with coverage spanning the entire regular season, the Play-Off Semi-Finals, and the Play-Off Final at Wembley Stadium.

English football has always been popular throughout the Nordic region,