Holi trade to cross Rs 80,000 crore; surge in swadeshi products in 2026: Praveen Khandelwal

He noted that due to the appeal of Prime Minister Narendra Modi to promote "Vocal for Local", Indian-made products are dominating the markets this Holi. Herbal gulal, natural colours, pichkaris, balloons, pooja materials, sandalwood, apparel and various festive items manufactured in India are witnessing strong demand, whereas Chinese goods have significantly declined in the market since 2021.