I work in recruiting tech. Here's how the smartest candidates use AI differently in their job search.

Trent Cotton is head of talent-acquisition insights at iCIMS.

Trent Cotton

• AI tools can make everyone's résumé look the same, says HR pro Trent Cotton.
• He recommends using AI instead to act like an expert career coach.
• Run brutal mock interviews with bold AI personas for honest feedback, says Cotton.

This as-told-to essay is based on a conversation with Trent Cotton, an HR industry veteran who is head of talent-acquisition insights at recruiting-software company iCIMS.