The government’s free speech doctrine allows Trump to name things after himself

In November 2025, the Trump administration announced a special park pass commemorating the nation’s 250th anniversary that featured images of two presidents: George Washington and Donald Trump.

Featuring the current president—in place of the National Park Service’s usual landscape pictures—triggered both a lawsuit and a social media movement to put stickers over Trump’s face.

As a businessman, Trump has frequently emblazoned buildings and consumer products—shoelaces, an airline...