Companies Are Choosing Efficiency Over Bold Climate Goals

It was hard to go even a few minutes at this year’s GreenBiz conference without hearing about the business case for sustainability. Over and over, executives repeated that efforts to cut emissions were also reducing waste, cutting costs, and delivering durable efficiency gains.

It’s a perfectly reasonable pitch. It’s also a much more modest one compared to the sustainability zeitgeist of just a few years ago when companies proclaimed a green transformation to be the growth story of the 21st century.