New Balance Turned ‘Dad Shoes’ Into $9.2 Billion in Sales, Outpacing Nike. Here’s What’s Behind Their Epic Run.

Key Takeaways

• New Balance grew sales 19% to $9.2 billion in 2025 and is now targeting $10 billion in annual revenue.
• The sneaker giant achieved its fifth consecutive year of double-digit growth in 2025, ahead of rivals like Nike.
• To gain credibility with younger fans, New Balance has recruited athletes to represent its brand.

New Balance has turned its “dad shoe” image into a driver of growth.

According to a recent CNBC report...