BMW Can "Imagine" A Place For An Off-Roader In Its Lineup
BMW doesn't do off-roading. The brand has dabbled, of course, in the years since the introduction of its first SUVs. Those, to be sure, could go off pavement, but serious capability where the pavement ends is something that has never really been a priority for the automaker. It's chosen to focus on on-road performance and luxury, and the approach has brought the automaker some serious success. However, some at the brand have noticed the recent trend in off-road vehicles: everyone's got one, and brand who previously couldn't have cared less...