Why Gen Z is so obsessed with Depop

The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of Gen Z and Gen Alpha shoppers. But I think there’s a deeper reason that eBay might want to lock Depop down: it’s simply the best looking resale interface out there right now. 

The deal was announced on February 18 in a press release from Etsy. It’s expected to close some time in the second quarter of 2026, and, per an email sent to Depop’s customers...