AI about to bring India's 'Squid Game' moment? Uday Shankar says turning point is here

Despite India's massive media industry, it hasn't achieved global content dominance due to capital constraints, Uday Shankar said. However, he believes AI offers a "once-in-a-generation opportunity" for India to become a content leader by reducing production costs, enhancing consumer interaction, and enabling dynamic commerce, urging the industry to embrace disruption.