New tech and AI set to take athlete data business to next level

Paris, France (AFP) Feb 18, 2026
From tracking the trajectory and speed of a footballer's strike to monitoring a Tour de France rider's real-time power output, performance athlete data is deepening its reach in sports, with specialised firms eyeing to score big business. The potential is huge, analysts say, not just for helping coaches further refine training and game-day strategies, but for providing novel content to broad