Why PR Matters For Small Business Owners

By Alison Shadrack, Founder & CEO of Adia PR

PR is something that far too many SMEs have pushed down their priority list and kicked down the road to “look into” next quarter. Often, it’s because they don’t really understand what PR is and how it can help launch and scale their small business.

With AI everywhere, people are asking questions in ChatGPT or other LLMs, making decisions based on what seems credible or pops up repeatedly. That’s why PR has become one of the smartest investments for SMEs.