ITC's worst is behind, but patience required: Abneesh Roy names better FMCG bets for 2025

Consumer analyst Abneesh Roy sees a real FMCG revival driven by GST cuts, steady rural demand, and recovering urban consumption. He highlights Nestle, Britannia, Marico, and Tata Consumer as near-term beneficiaries, while positioning ITC as a one-to-two-year recovery play after a tax shock. Hindustan Unilever's premium beauty investment is also noted as a structural re-rating catalyst.