Local Football Coach Builds AI-Powered Coaching Platform and Pledges 10% of Profits to Morley YFC

Wednesday 18 February, 2026

Norfolk youth coach creates Touchline, a first-of-its-kind agentic AI assistant for grassroots football, built entirely with artificial intelligence as a one-person team

Morley, Norfolk, 18/03/2026

John Sears, a youth football coach at Morley YFC, has launched Touchline, an AI-powered platform that connects every part of a grassroots football club in one place. From coaches and club managers to players and parents, Touchline bridges the gaps between all stakeholders...