How ‘Green’ is your product?

By Ramona Livera

Traders operating in Cyprus must comply by 27th September 2026 with the new rules governing commercial communications featuring environmental claims and characteristics displayed on their products. Commercial communications (including but not limited to advertising and marketing directly linked with the promotion, sale or supply of products to consumers), particularly those conveyed through brands and product labels that contain unclear, irrelevant, or unreliable information regarding environmental attributes...