The EU is investigating Shein for its 'addictive,' gamified service

The EU is investigating Shein for driving addictive consumer behavior and selling illegal goods.

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• The EU is investigating Shein for having an "addictive design" and selling illegal products.
• The European Commission said Shein uses points and rewards for engagement, which jeopardizes consumer well-being.
• Shein has been the subject of numerous probes in recent years.

The European Union is going after Shein...