Perplexity says it's moving away from ads and betting on subscriptions

Perplexity CEO and cofounder Aravind Srinivas.

Craig T Fruchtman/Getty Images

• Perplexity is the latest AI startup to move away from ads, while OpenAI goes all-in.
• Instead, Perplexity says it's doubling down on its paying users, such as businesses and CEOs.
• Perplexity says it will take monetization more seriously than it did in the past.

Perplexity is going full steam ahead with subscriptions and business sales and plans to focus more on monetization than it has in the past...