The next trendy animal for kids' toys is … the highland cow

The highland cow, the next trendy animal for toys.

Katie Notopoulos / Business Insider

• At Toy Fair, the big industry convention in NYC, the search for the next Labubu was on.
• For years, capybaras and axolotls have been the hot plush toy. Now, highland cows may be next.
• Toymakers at the fair also said tariffs have been biting into their prices.

I'm calling it: If you haven't already, you're going to start seeing highland cows in toy aisles around the country.