Snapchat is testing creator subscriptions, giving top creators a new direct revenue stream

Snapchat is introducing a new way for creators to earn revenue directly from their audiences.

Beginning Feb. 23, Snap will launch creator subscriptions in alpha testing with select U.S.-based creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. The feature allows fans to pay a monthly fee for exclusive access to content and perks within the app.

SEE ALSO: The Mashable 101: The creators shaping the internet in 2025 ...