French gambling regulator ANJ warns on World Cup betting ads surge concerns

France’s gambling authority is sounding the alarm as the 2026 FIFA World Cup draws closer, urging betting companies and their media partners to dial back advertising plans tied to the tournament.

On Friday (February 13), the Autorité Nationale des Jeux (ANJ) reviewed annual promotional strategies filed by licensed operators and said it was concerned by what it found. Overall marketing budgets across the sector have climbed by more than 25% compared with last year. Companies pointed to a packed sporting calendar...