Italian soccer legends front Betsson Sport marketing campaign for 2026 push

Betsson Sport is stepping into 2026 with a high-profile campaign in Italy, and it’s leaning on some of the biggest names the country has ever produced. Francesco Totti, Roberto Baggio and Fabio Cannavaro are now the faces of a nationwide push designed to put the platform and the clubs connected to it firmly in the spotlight.

The new campaign brings the three former stars together across television, digital and social channels. The focus is not just on soccer, but on a wider network of...