Consulting firms have built thousands of AI agents. Now they're trying to figure out their worth.

AI agents are generating buzz in the consulting industry, but insiders are still debating how they generate value.

Vertigo3d/Getty Images

• McKinsey, PwC, EY, and BCG have raced to adopt AI. They've launched thousands of AI agents.
• Now those consulting firms are trying to understand the technology's true value.
• Firms are measuring how much time AI agents save, and how that saved time is used.

Big questions are swirling around AI's real impact — and consultants are racing to supply the answers.