How Warner Bros. Could Supercharge Netflix’s Advertising Business | Analysis

Three years after launch, Netflix’s advertising business started making a little noise in 2025. But with Warner Bros. and HBO Max in the fold, the streaming giant’s ad ambitions could be roaring in no time. 

A combination between Netflix and HBO Max, who have traditionally both been less reliant on advertising than most of their rivals, would give the former a much larger catalog of films and TV shows to sell ad inventory against, offering more leverage to better compete with legacy...