Michelin-star restaurants’ quiet luxury approach to marketing has to adapt in the era of social media

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Chanel, Christian Louboutin and Hermès are names that are synonymous with luxury, signifying elegance, craftmanship and prestige. These brands often use subtle, mysterious signals to communicate their status – things like minimalist designs or the red sole on a Louboutin shoe. Often termed “quiet luxury”, this trend is also seen in the world of high-end dining.

This approach to luxury branding is aimed at creating a desire in consumers to learn these signals.