Cyprus seeks slice of multi-billion cycling market with targeted outreach

Cyprus has intensified efforts to position itself as a cycling tourism destination after the Paphos regional tourism board (Etap Paphos) hosted 12 Polish cycling clubs who explored the island’s routes and signalled plans to return.

The initiative was organised by the board as part of its strategy to strengthen and promote sports tourism, with a particular focus on cycling as a means of extending the visitor season and enhancing the island’s international profile.

During their stay...