Gen Z is taking over restaurant loyalty programs — and forcing brands to adapt

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• Gen Z now leads restaurant loyalty signups, reshaping rewards programs.
• Survey data shows that diners will switch brands for better, faster loyalty perks.
• QSR giants are doubling down on digital rewards to win Gen Z — and it's paying off.

Gen Z isn't just signing up for restaurant loyalty programs. They're raising the bar for how those programs have to work.

By 2024, nearly half of all new loyalty program signups came from Gen...