Firms Report Improved Financial Performance Linked to Use of Embedded Finance

Embedded finance has evolved beyond a supplementary revenue channel to become the deciding factor between companies that forge lasting customer relationships and those that fall behind, according to new research examining how mid-sized and large firms are deploying financial services within their platforms.

The study, “Embedded Finance as a Strategic Initiative,” conducted by PYMNTS Intelligence in collaboration with Green Dot, surveyed 515 senior leaders across banking, FinTech, HR software, retail and technology sectors.