Valentine’s Day: 500% spike in heart-shaped chocolates on Instamart. How Indians went all out on day of love

Instamart saw a 10x rise in Valentine’s Day searches and premium gifting in the week before February 14, with nearly half of all orders sent directly to others. Chocolates led demand, peaking at 1,042 orders per minute, while searches for heart-shaped variants rose 500%. High-value carts crossed ₹25,000, and roses, teddy bears and beauty products also recorded strong growth.