Apple leads tablet market as global shipments rebound in 2025

The global tablet market continued its recovery in 2025, with shipments rising 9.8 per cent year-on-year to 162 million units, according to the latest research from Omdia.

Momentum was particularly strong in the holiday quarter, with Q4 2025 shipments reaching 44 million units, up 9.8 per cent year-on-year.

Central and Eastern Europe emerged as the fastest-growing region in 2025, followed closely by Asia Pacific, while all regions recorded double-digit growth during the year except North America...