Byrom’s new Beyond Hospitality gig picks up DFB rights in 3-year deal

February 16 – UK-based Beyond Hospitality is taking over the marketing and sales of hospitality packages for the German Football Association (DFB) in a three-year deal, replacing long-time rights holder Sportfive.

Long time hospitality guru Jamie Byrom founded Beyond Hospitality in December 2023. The DFB agreement also represents a return to familiar territory with FIFA events. Byrom previously ran Match Hospitality, where FIFA was the flagship client and the cornerstone of the business.