Quick commerce gains as last-minute events drive Valentine’s demand

Direct-to-consumer (D2C) brands report a surge in sales during the Valentine’s Day period as smaller events, festivals, and occasions grow bigger on quick commerce each year. Valentine’s Day is emerging as a key sales event for quick commerce platforms as companies like Zepto, Blinkit, Flipkart Minutes and Swiggy’s Instamart create dedicated sections on their apps featuring brand deals, offers and promotions days before February 14.