Brazil: Return On Investment In Carnival Exceeds That Of Industrial Sector

By Lucas Pordeus Leon

The economic return for every real invested in culture and the arts - including Carnival - is higher than that of some traditional industrial sectors, such as the automotive industry. In an interview with Agência Brasil during her visit to Brazil to study the creative economy surrounding the festivities, Italian-American economist Mariana Mazzucato highlighted the power of the country’s biggest festival.

“Public investment in the arts and culture contributes...